Business Professional Programs

Marketing is an important part of the American system of product and service distribution and a challenging and creative field. Employers continually seek new people with the right combination of imagination, experience and education. The Marketing program at Pierce College offers training and experience in sales, leadership/supervision, visual promotion, retailing and international business.

Students will be exposed to pricing strategies, the promotional mix, product options, and distribution alternative. Developing a marketing plan for an actual product will be a part of the course work. Hands–on learning opportunities in the area of visual promotion will help students bring their skill sets to a new level.

Pierce College offers the Certificate in Marketing credential. The credential is designed to “step” to the Associate in Business, which means students can earn the certificate, obtain a job in the field, and then continue working toward the degree to increase their skills and their promotability.

The Business Certificate is designed to prepare students for entry–level positions:

• Business Manager
• Business Owner
• Customer Service Representative
• Market Research
• Interviewer
• Sales Clerk

- View the program/curriculum sheet -

Marketing Outcomes

Students who receive the Certificate in Marketing will be prepared to:

• Demonstrate an understanding of what marketing is, what constitutes a marketing plan, and an understanding of the marketing concept.
• Write a vision statement that specifies the mission and objectives in marketing a chosen product.
• Conduct and document research findings to support the development of a marketing strategy. The research will consider such issues as demand, competition, environmental climate, resources, distribution factors, and political and legal constraints.
• Develop a written marketing plan, as a result of the research, that employs an effective marketing strategy.
• Describe, explain and illustrate the marketing strategy to the class in an oral presentation.
• Prepare a written critique of the marketing plan that identifies strengths as well as opportunities for improvement.