Marketing Certificate
Marketing is an important part of the American system of product and service distribution and a challenging and creative field. Employers continually seek new people with the right combination of imagination, experience and education. The Marketing program at Pierce College offers training and experience in sales, leadership/supervision, visual promotion, retailing and international business.
Students will be exposed to pricing strategies, the promotional mix, product options, and distribution alternative. Developing a marketing plan for an actual product will be a part of the course work. Hands–on learning opportunities in the area of visual promotion will help students bring their skill sets to a new level.
Pierce College offers the Certificate in Marketing credential. The credential is designed to “step” to the Associate in Business, which means students can earn the certificate, obtain a job in the field, and then continue working toward the degree to increase their skills and their promotability.
The Business Certificate is designed to prepare students for entry–level positions:
- Business Manager
- Business Owner
- Customer Service Representative
- Market Research
- Interviewer
- Sales Clerk
Special funding may be available for unemployed workers and low–wage working parents. Call (253) 964–6265.
For More Information Contact
- Dr. Paul L. Gerhardt, Faculty/Program Coordinator
- Business Management and Marketing
- Ft Steilacoom Campus
- (253) 964–6429
- pgerhardt@pierce.ctc.edu
- or
- Office of Professional/Technical Education
- (253) 964–6645
- Rick Hogan, Program Coordinator
- Puyallup Campus
- (253) 840–8360
- rhogan@pierce.ctc.edu
Curriculum
| CERTIFICATE IN MARKETING | |||
|---|---|---|---|
| In addition to the requirements listed below, students are encouraged to take ACCNT 101 (Survey of Accounting). |
|||
| CORE REQUIREMENTS (48 credits) | |||
| MNGT 130 | Customer Service | 5 | |
| MNGT 182 | Creative Sales | 5 | |
| MNGT 186 | Professional Development | 5 | |
| MNGT 275 | Intro to Visual Promotion | 5 | |
| MNGT 282 | Marketing | 5 | |
| MNGT 293 | Retailing &038; Merchandising | 5 | |
| BUS 245 | Global Business: Intro &038; Essentials | 5 | |
| * | BUS 107 | Business Mathematics | 5 |
| ** | CIS 110 | Intro to Microcomputer Applications | 3 |
| Select one: | 5 | ||
| * | BUS 105 | Business English I | |
| * | ENGL 101 | Composition &$8211; Exposition | |
| Total Credits Required | 48 | ||
| * | Prerequisite required | ||
| ** | Prereq: keyboarding proficiency of 35 wpm | ||
