Oct 05 2009
Mixing it up to increase creativity
The Marcom graphics team is in the middle of a great adjustment. We’ve lost Teri, our awesome publication manager and have absorbed her position. The added unknowns and stress has started to wear on my creativity. I find my “creativity tank” to be running on empty while I’m tasked with one of the most exciting projects I’ve had since I’ve been here. The slick 12 page 21st Century Learning Campaign Brochure for the Foundation.
I talked to my sister Sara, senior graphic designer for South Sound Magazine, this last weekend about what she does when creativity escapes her. What she told me gave me a whole new outlook on my day to day life. She told me to mix it up. Don’t get stuck in a routine. Don’t go the same way to and from work everyday. Don’t let every week look the same as the last. Keep your brain working. I realized how stuck in a rut I was. I have 3 or 4 day templates that I play out every week depending on what I need to get done. I’m going to do my best to throw those out the window and try something different even if it’s as simple as trying a new way home from work.
That’s my plan. What you do to keep your mind fresh and creativity flowing?