Become a Marketing Designer
Marketing designers use the language of visual communication to craft persuasive marketing messages. Organizations of all types and sizes rely on marketing design to support their branding and win the attention of their target audiences. In this 100% online course you will develop your technical skills and artistic talent using marketing principles. Whether you are a creative artist expanding into marketing or a marketing professional developing your artistic skills, this course provides the foundations for design in the marketing environment.
Job Outlook for Marketing Design Professionals
- While the market for traditional graphic designers is expected to experience modest growth over the coming decade, the US Bureau of Labor Statistics (BLS) anticipates a 4% increase in the demand for digital and multimedia designers and artists. The BLS forecasts especially strong demand for designers who help organizations keep up with trends in marketing and communication.
- According to PayScale.com, marketing designers earn $49,717 per year, on average. Most designers earn between $36-74,000 per year.
Marketing Design Frequently Asked Questions (FAQs)
What Skills Do Marketing Designers Require?
Marketing designers operate in a space where visual design meets persuasion. In the digital environment, this means they need to combine a strong grasp of visual design principles like color, typography, and identity design with technical expertise in software applications such as Adobe Photoshop and Illustrator.
Is Certification Important for Marketing Design Professionals?
This course includes a certificate of completion indicating that you have completed a challenging course. In the world of marketing design, your portfolio is the strongest indicator of your skill and potential. This project-focused course is built around hands-on assignments that build your portfolio in areas like marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.
Is Marketing Design a Good Choice for a Remote or Work From Home (WFH) Career?
Because digital design skills are highly portable, many marketing designers work independently as remote or WFH employees, contractors or consultants. ZipRecruiter.com reports that graphic designers commonly earn between $46-151,000 per year working remotely.
- Learn how to use Adobe Photoshop and Illustrator
- Understand fundamental concepts of color, typography, and identity design
- Complete hands-on projects to develop your skills as a marketing professional
- Foster graphic design skills that can be applied in a marketing setting
- Complete a variety of projects that can be used as portfolio pieces to show potential employers and clients
- Learn marketing and graphic design skills that will be useful in any number of jobs
- Master Adobe Photoshop and Illustrator and use the programs for a variety of personal and professional projects
- Set yourself apart from competitors by receiving a certificate upon completion
Prerequisites and Requirements
- There are no prerequisites to take this course, however, you must be 18 years old or older. It is recommended you have a high school diploma, GED, or state-approved home school equivalent.
- Software Requirements:
- Adobe Photoshop CS5 or CS6 (or Adobe Creative Cloud) (not included in enrollment)
- Adobe Illustrator CS5 or CS6 (or Adobe Creative Cloud) (not included in enrollment)
- Microsoft Word is recommended (not included in enrollment)
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.
Illustrator and Color Theory
Develop a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You'll also cover color theory and how to develop appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color.
Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.
Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. You'll learn design principles and explore design case studies from the world of marketing communications design. Throughout the lesson, you'll start to understand how you can translate marketing ideas into an effective design.
Logo and Advertising Design
Explore the philosophy and process behind designing a logo. You'll learn the importance of corporate identity and the different stages in a typical logo design project. Learn the rules of advertising design from both a creative and business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You'll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.
Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.
Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years of experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.
Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.
Registration and Enrollment
This course is open enrollment. You can enroll and begin anytime.